by Chris Holleman | Lead Generation
Marketing automation is the popular “it” thing right now. In fact, various sources cite up to 70% of brands use marketing automation software to generate, nurture and measure customer behavior. By automating (and thereby eliminating) a lot of the tedious...
by Chris Holleman | Creative
“We recognize ideas as they form in our imagination, but often for the unexpected or unusual ideas, the logical and judgmental aspects of our recognition system need to be preoccupied with other duties for these ideas to be considered. This is what happens when...
by Chris Holleman | Lead Generation
Search for marketing automation and you will find a slew of articles that explain what it is in very dry, boring terms with tons of research to back up the explanations. If bloggers throw one more Gartner or Forrester Research statistic at me, I’m going to fall...
by Chris Holleman | Lead Generation
Connecting with consumers via social media is hard. It’s okay, you can say it. Today, brands have unparalleled access to the conversations, interests and critiques of their target audiences and in many cases, have no clue what to do with it. How do you know when to...
by Chris Holleman | Brand Strategy, Creative
Every Wednesday, our crew carves out some time to shake the hump day slump and exercise our critical eye by quickly evaluating design work that grabbed our attention in the previous week. No formality, no filter. Just reactions. If you love it, you hump it. If you...
