by Greg Norton | Lead Generation
Sometimes I wonder … what was the business world like before the digital revolution? My career started with the advent of the World Wide Web in the early 1990s. Ever since, it honestly feels like both pace and pressure to optimize efficiencies have been increasing in...
by Greg Norton | Lead Generation
Companies that use marketing automation report seeing: 107% better lead conversion 40% greater average deal size 20% higher team attainment of quota 17% better forecast accuracy. What EVP of Sales doesn’t want a higher rate of lead conversion and bigger deals? The...
by Greg Norton | Brand Strategy, Culture
The South African philosophy of “Unbuntu” is a concept that acknowledges a community’s interdependence on one another – for both individual happiness and the betterment of the community as a whole. In that spirit, I’m exploring a “scratching the surface” look at...
by Greg Norton | Brand Strategy, Culture
Over the last 24 years I have worked for more than 75 companies, all while being employed by only two. It’s one of the perks of agency life. And it’s provided great value in that I have had the opportunity of experiencing, first hand, organizational best practices, as...
