by Teryn Means | Brand Strategy, Creative, Lead Generation
We get questions all the time about creative as it relates to effective content creation – what type of media performs best for x, y, or z channel? Does my audience want to see more video or consume more white papers? When is it appropriate to point my prospects to a...
by Teryn Means | Brand Strategy, Lead Generation
Operating in the space of brand strategy, we often receive some version of the same question from our clients: “What are the most useful Google Analytics metrics, and where do I go to find these metrics?” In very relatable marketing terms, where can I go to see the...
by Teryn Means | Brand Strategy, Lead Generation
First things first. Let’s assume you have gone through a process that has helped you define your audiences, find your voice and put a stake in the ground as to your brand’s relevant differentiation in the marketplace. Now it’s time to pull it all together...