by Susan Nettles | Brand Strategy
Color series, Part 2: Color Means Business is about defining color characteristics and the emotional qualities of basic color categories. Red demands attention. This color has so much power and depth – we always seem to know what red wants. It grabs your attention and...
by Jake Griggs | Brand Strategy
“What is your why?” It is a tricky question to answer because, from a biological perspective, we lack the capacity. Simon Sinek, management consultant and author of “Start With Why,” claims that “the limbic brain is responsible for all of...
by Lauren McPhaul | Culture, Health, Well-Being and Social Responsibility
The celebration of Martin Luther King Jr. Day and recognition of Black History Month called to us a little louder this year. With so many in our beloved Black, Indigenous and People of Color communities experiencing dire racial, economic and health crises, doing...
by Lauren Hornick | Brand Strategy, Culture
Nothing about the summer of 2020 has been normal, at all. Early this year, COVID-19 grew in the US at an alarming rate, sending all college students home after spring break. All of my classes were moved to online and a large majority of students, including myself,...
by Chloe Hockham | Brand Strategy, Culture
As the final summer of my undergraduate career began to loom on the horizon, my top priority was to gain work experience through an internship program. I expected to learn about basic business operations, build my network and apply the skills I’ve acquired in the...
by Susan Nettles | Brand Strategy
You stop at red, you go at green, yellow is your warning and the most beautiful sky is always the bluest. Color impacts your world, directs your decisions, affects your heart rate, and changes your mind. Color activates your brain. It engages, informs, and attracts –...
by Beverly Murray | Culture, Health, Well-Being and Social Responsibility
We’ve officially submitted our B Corp recertification (flashback to five years ago) – which is another way of saying that we’ve been deep in the world of a 176-question B Impact Assessment that prompts us to stop and reflect on the impact we have on our society...
by Lauren McPhaul | Culture, Press
Sporting aprons and chef hats, the R+M crew greased and floured, sifted and stirred, poured and baked homemade cupcakes for the families at the Ronald McDonald House of Durham & Wake last month. As volunteer pastry chefs, we helped the house feel like a home,...
by Teryn Means | Brand Strategy, Creative, Lead Generation
We get questions all the time about creative as it relates to effective content creation – what type of media performs best for x, y, or z channel? Does my audience want to see more video or consume more white papers? When is it appropriate to point my prospects to a...
by Susan Nettles | Brand Strategy, Culture
A promise is a promise. Which means whether you make it in your personal life or for your professional organization, keeping promises matters and breaking them leaves a mark. We’re all familiar with the feeling created by a broken promise – it hurts. In the corporate...
