Unique Value Proposition + Brand Differentiation

How do you effectively differentiate your brand in a sea of competitors?

Unique Value Proposition + Brand Differentiation

Our THIRST® process unearths your unique value proposition (UVP) by going beyond the logical and delving deeper into the emotional side of your brand. This three-phased process of guided steps and exercises helps define an all-encompassing brand experience that emotionally connects with your customers – that’s when true differentiation happens.


BRAND ASSESSMENT: to determine where you’re going, we need to know where you’ve been.

  • When assessing your brand, the more details you provide, the deeper your brand can connect with the hearts and minds of your customers. We begin with a series of questions specific to your vision, offering, primary audiences, messaging and opportunities.

BRAND DEFINITION: together we define your brand and build a UVP you can own at every touchpoint.

  • Through a series of working meetings we define your brand’s personality, positioning, messaging and brand promise building a UVP you can own and live at every touchpoint.

BRAND DIRECTION: together we put shape to your brand, creating a brand concept that communicates your UVP and resonates with your customers on an emotional level.

  • Through a creative concepting exercise, we will exhibit how foundational brand decisions will inform your brand communications.

To learn more about our THIRST® Process, contact us.

R+M is a brand experience agency focused on companies that positively impact how we live, strengthened by our center of excellence on high-growth brands in transition.