Unique Value Proposition + Brand Differentiation
How do you effectively differentiate your brand in a sea of competitors?
Unique Value Proposition + Brand Differentiation
Our THIRST® process unearths your unique value proposition (UVP) by going beyond the logical and delving deeper into the emotional side of your brand. This three-phased process of guided steps and exercises helps define an all-encompassing brand experience that emotionally connects with your customers – that’s when true differentiation happens.
BRAND ASSESSMENT: to determine where you’re going, we need to know where you’ve been.
- When assessing your brand, the more details you provide, the deeper your brand can connect with the hearts and minds of your customers. We begin with a series of questions specific to your vision, offering, primary audiences, messaging and opportunities.
BRAND DEFINITION: together we define your brand and build a UVP you can own at every touchpoint.
- Through a series of working meetings we define your brand’s personality, positioning, messaging and brand promise building a UVP you can own and live at every touchpoint.
BRAND DIRECTION: together we put shape to your brand, creating a brand concept that communicates your UVP and resonates with your customers on an emotional level.
- Through a creative concepting exercise, we will exhibit how foundational brand decisions will inform your brand communications.
To learn more about our THIRST® Process, watch this video.