by Susan Nettles | Brand Strategy
Color series, Part 2: Color Means Business is about defining color characteristics and the emotional qualities of basic color categories. Red demands attention. This color has so much power and depth – we always seem to know what red wants. It grabs your attention and...
by Jake Griggs | Brand Strategy
“What is your why?” It is a tricky question to answer because, from a biological perspective, we lack the capacity. Simon Sinek, management consultant and author of “Start With Why,” claims that “the limbic brain is responsible for all of...
by Lauren Hornick | Brand Strategy, Culture
Nothing about the summer of 2020 has been normal, at all. Early this year, COVID-19 grew in the US at an alarming rate, sending all college students home after spring break. All of my classes were moved to online and a large majority of students, including myself,...
by Chloe Hockham | Brand Strategy, Culture
As the final summer of my undergraduate career began to loom on the horizon, my top priority was to gain work experience through an internship program. I expected to learn about basic business operations, build my network and apply the skills I’ve acquired in the...
by Susan Nettles | Brand Strategy
You stop at red, you go at green, yellow is your warning and the most beautiful sky is always the bluest. Color impacts your world, directs your decisions, affects your heart rate, and changes your mind. Color activates your brain. It engages, informs, and attracts –...
by Teryn Means | Brand Strategy, Creative, Lead Generation
We get questions all the time about creative as it relates to effective content creation – what type of media performs best for x, y, or z channel? Does my audience want to see more video or consume more white papers? When is it appropriate to point my prospects to a...
