Audience Matrix Best Practices

Audience Matrix Best Practices

How to More Effectively Connect with Your Audience As a marketer, the most important thing you must understand is your customer. You can purchase the latest and greatest technology. You can adopt the latest and greatest channel. You can integrate the latest and...
Time To Give Your Brand Direction

Time To Give Your Brand Direction

If you haven’t read Susan Nettle’s blog on the importance of developing your brand’s unique value proposition (UVP), you should start there. I’m going to build on her UVP foundation and talk about how that guides Brand Direction, which is the phase when we concept...
Change, Change Management

Change, Change Management

There is an old adage: “If you fail to plan, you plan to fail.” I’m confident most companies experiencing organizational change strategized a grand plan of growth and success (or survival). They took the time to gather big brains to discuss profit/loss, opportunity,...
Nonprofit Marketing Best Practices

Nonprofit Marketing Best Practices

Typically annoyed by promotional interruptions to my Facebook stream, I will admit that one of today’s sponsored posts gave me pause. The news story featured Gwyneth Paltrow who had accepted Chef Mario Batali’s #FoodBankNYCChallenge. Not easily distracted by another...