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Creating Content to Capture the Attention of Goldfish

Creating Content to Capture the Attention of Goldfish

by Teryn Means | Brand Strategy, Creative, Lead Generation

We get questions all the time about creative as it relates to effective content creation – what type of media performs best for x, y, or z channel? Does my audience want to see more video or consume more white papers? When is it appropriate to point my prospects to a...
How to Use Your Google Analytics Data to Drive Communications Strategy

How to Use Your Google Analytics Data to Drive Communications Strategy

by Teryn Means | Brand Strategy, Lead Generation

Operating in the space of brand strategy, we often receive some version of the same question from our clients: “What are the most useful Google Analytics metrics, and where do I go to find these metrics?” In very relatable marketing terms, where can I go to see the...
Are You Ready for Marketing Automation Liftoff?

Are You Ready for Marketing Automation Liftoff?

by Chris Holleman | Lead Generation

Marketing automation is the popular “it” thing right now. In fact, various sources cite up to 70% of brands use marketing automation software to generate, nurture and measure customer behavior. By automating (and thereby eliminating) a lot of the tedious...
Content Marketing Survey Results Are In …

Content Marketing Survey Results Are In …

by Lauren McPhaul | Lead Generation

We recently sent out a content marketing survey asking our network of savvy marketers how they leverage content marketing to strategically position their brand in the marketplace. Here’s what we found … Not surprising, one of the greatest content marketing...
Referral Program Pillars + Pitfalls

Referral Program Pillars + Pitfalls

by Susan Nettles | Brand Strategy, Lead Generation

Let’s start this conversation with a whopper of a stat … So why don’t more companies make a focused effort on their referral program? Maybe because companies believe referral programs should build themselves – but that’s far from reality. Consider these pillars...
Developing a Content Strategy with Search Visibility + Usability Top of Mind

Developing a Content Strategy with Search Visibility + Usability Top of Mind

by Teryn Means | Brand Strategy, Lead Generation

First things first. Let’s assume you have gone through a process that has helped you define your audiences, find your voice and put a stake in the ground as to your brand’s relevant differentiation in the marketplace. Now it’s time to pull it all together...
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