by Christine Colucci | Lead with Brand
Revenue probably isn’t on your HR scorecard. But I think HR has a lot more opportunity to influence revenue and growth than we tend to talk about. HR sits in a really interesting place inside an organization. You have visibility into the people experience,...
by Christine Colucci | Lead with Brand
Most companies treat their brand as something built for the market. They invest in messaging, campaigns, and customer experience. They refine positioning and storytelling. They measure buyer awareness and perception. But they often overlook an audience that plays a...
