Brand Strategist + Kickstarter
An App State Mountaineer, Caralynn grabs on and keeps climbing. She takes on new challenges with passion, from a DIY home project, a new trail, or brewing her own beer. And when it comes to kicking your brand into high gear, you can count on that same vim and vigor.
Driven by our collective passion to use business as a force for good, Caralynn leads R+M’s B Corp efforts to maximize our positive impact in the areas of governance, workers, community, environment and workers. Seeing business through the lens of continuous improvement is how good brands become great brands for everyone.
“Brands are better positioned than ever to go above and beyond providing products and services to positively shape culture and, by extension, the human experience. I am fueled by helping brands impact meaningful change by tuning into their purpose and weaving that thread with a resonating message through every touchpoint.”
On the lighter side, she loves her some Nutella®, so it goes without saying Hazelnut M&M’s are her jam.
email@example.com | 919.677.9555 ext. 22