Edward Baldwin
VP of Brand Experience
Bring on the badges. Let’s celebrate!


Big ideas. Bold strategies. Bringing the right people together to make it all happen. These are the things that Edward has pursued for nearly 20 years throughout his journey from the agency side to startups, to the brand side, and back again – with a stop in “Big Four” consulting along the way. He relishes the complexity of B2B marketing and is an unwavering evangelist of the power of brand to drive business growth.
“I celebrate the fact that humans, with all their rational and irrational behavior, are at the center of all we do; there is no business-to-business, only people-to-people!” – EB
Things I Love