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From studying the product efficacy, safety and quality of shampoo, to advancing research and discoveries for the early detection of cancer, kidney and liver disease … our newest client is on the cutting edge of innovation.

Metabolon is the world’s leading life sciences company, focused on pioneering the field of metabolomics, an emerging technology for assessing health leveraging powerful phenotyping technology. The company’s proprietary platforms and informatics systems are delivering biomarker discoveries that may improve early detection of diseases, innovative diagnostic tests, breakthroughs in precision medicine, and more.

R+M will be helping Metabolon’s Biomarker Services division gain efficiencies with customer targeting and track communications engagements through marketing automation. In addition, R+M will be aiding the Biomarker Services division generate, qualify and nurture leads to improve sales cycle conversations through a strategic and thoughtful content marketing strategy.

Interested in learning more about marketing automation? Download our “Optimize Sales and Marketing Guide.”