ADAMA Referral Grown

ADAMA is a global producer of herbicides, insecticides and fungicides. They were primarily known for their extensive off-patent product portfolios (i.e., generic), but that changed when they announced their all-new nematicide – NIMITZ™.

NIMITZ is the company’s first original formulation and the industry’s first new chemical nematicide in 20 years. It’s truly a revolutionary product due to its easy application and less stringent regulatory restrictions which is good for the worker and environment alike. NIMITZ perfectly exemplifies the ADAMA brand promise: Simply. Grow. Together.

They approached us to help launch this ground-breaking product with ground-breaking thinking.

Services We Delivered

Strategic Planning
Print + Digital Creative
Trade Show + Event Marketing
Sales Collateral + Support

The first step was to create a compelling brochure for dealers and farmers.

We took the idea of simplification to the nth degree through the use of vellum sheets that creatively “removed” complexities from the farming process (equipment, protective gear, soil penetration and days to plant).

“Where did you find these people?!! They are brilliant. Loved the tactile concepts.”

Herb Young, NIMITZ™ Brand Manager
A farmer’s truck is his office. And a clipboard is his desk. We wanted to remind them every day of the power of NIMITZ.
Our creative work with ADAMA was recognized with multiple “best of” awards by the National Agri-Marketing Association (NAMA). But our client’s satisfaction was our favorite reward.

R+M is a brand experience agency focused on companies that positively impact how we live, strengthened by our center of excellence on high-growth brands in transition.