The Museum of Life and Science is a place of wonder and curiosity, built around discovery. On every visit, we lose ourselves in the possibilities of each exhibit. If you’re in North Carolina, or planning a trip, we highly encourage you and your family to visit and find out what it means to Know Wonder.

The Museum looked to us to communicate their brand concept statement, “Know Wonder” in a way that would reach current and potential visitors. We were compelled by the idea of that moment when wonder happens. We wanted to capture the interaction between child and parent at the point of discovery and show off moments of wonder that take place across the Museum.

Updated ad campaign drove over 45,000 new visitors to the site during an 8-month period (nearly 10% of total traffic).

Drove over 850 new Facebook “Likes,” empowering the Museum to continue engaging current and potential customers long after seeing our ads.

After the successful campaign ran for two years, it was time to evolve the creative. We wanted to communicate the Museum’s commitment to critical thinking and how their exhibits encourage visitors to think outside of fun. Keep scrolling to see the creative.