Cary, NC — December 11, 2014 – R+M, a brand experience agency focused on health, well-being and social responsibility, is ringing in the holiday season with the launch of its official Giving Goodness movement. Through the movement, R+M aims to inspire conversations and actions focused on giving throughout the year. This may include everything from group giving events, to day-to-day human kindness, plus everything in between.

“As a brand experience agency that helps companies positively impacting the way we live, giving and creating goodness is at our core,” said Susan Nettles, VP of Brand Culture. “We’re passionate in our quest to bring more goodness into our world and we believe all measures of Giving Goodness, no matter how big or small are worth talking about.”

To kick off the movement, R+M closed its doors for Goodness and volunteered its time at The Salvation Army of Wake County. The R+M elves prepared 3,915 Toy Shop bags for families receiving gifts from the Angel Tree program. Those bags will hold toys, clothes and other holiday items and/or daily essentials for more than 9,500 children around the Triangle. In addition, the team channeled their inner children to build a large cardboard fort area housing toys for pickup.

R+M encourages everyone to join the movement and the conversation on Facebook and Twitter, #GivingGoodness. R+M also invites its friends, clients and the public to participate in voting for what shall become the official conversation-starter Giving Goodness t-shirt. To choose your favorite design, visit bit.ly/GivingGoodness2014.