CareAnyware, a cloud-based hospice and home health software provider, with a decade of success in tow, sees the next few years as critical to accelerating its growth strategy. R+M, recently retained as Agency of Record, is providing the company with strategic brand counsel, market planning and creative execution to heighten its brand value and drive broader awareness of the company’s cutting-edge SaaS platform.
As with other facets of the healthcare industry, the hospice and home health corridor is experiencing a tidal wave of regulatory change. But uniquely, these companies may also benefit from the trend of home-based care as a cost-reduction strategy. Not surprisingly, the competitive landscape to serve these purveyors of comfort and assistance is expanding rapidly.
“The clinical software market has so many providers that to differentiate CareAnyware, we needed a strategic and focused approach to our marketing efforts. We were seeking an agency that could help us convey our true value to clients, partners and employees. R+M’s process, enveloping culture and spot-on creative continues to deliver exactly what we need,” shared Eric Masters, VP of Product Strategy and Marketing.
To date the agency has provided services to enable re-positioning, messaging, market planning, sales tools, web development and search engine optimization. Going forward R+M will continue driving broad awareness of CareAnyware’s unique offerings through tactics such as advertising and social media campaigns, trade event activities, interactive tools and the like.
“We are thrilled to be part of CareAnyware’s marketing team. Their recognition that one’s brand experience is not limited to a marketing silo is exactly what the doctor ordered. Our collaborative strategies and tactics permeate the entire organization. That means we are reaching customers and prospects where they are. Now that’s ROI,” shared Beverly Murray, R+M President.
R+M creates experiences that get people talking about brands that positively impact our health, well-being and social responsibility. The agency’s whole-brand approach leverages traditional tactics alongside unconventional approaches that connect our clients with their customers. Though the agency has garnered its share of local and national recognition, it’s most proud of the fact that 80% of their growth comes from referrals. It’s the result of client partnerships built on trust, going above and beyond, delivering, debating and respect. They’re proud to be Referral Grown. Get activated at rmagency.com.
CareAnyware offers hospice and home health providers the tools, resources and actionable intelligence to confidently and effectively reduce stress, deliver the best clinical care and drive organizational growth. They were the first in the industry to introduce a web-based solution, but that was only the beginning. Their value lies in this approach — a user-friendly front office dashboard delivered through the web combined with a fully mobile point-of-care tool, which ensures patient information is always available to clinicians in the home. Built-in compliance safeguards and logic-driven clinical content with integrated decision support improves quality at the point-of-care while helping to ensure compliance and increase revenue. The organization was acquired by Brightree in 2012.