by Beverly Murray | Health, Well-Being and Social Responsibility, Press
CareAnyware, a cloud-based hospice and home health software provider, with a decade of success in tow, sees the next few years as critical to accelerating its growth strategy. R+M, recently retained as Agency of Record, is providing the company with strategic brand...
by Beverly Murray | Brand Strategy
It was just a Thursday night. No plans. Then a tweet appeared. A local pianist was playing at a neighborhood venue. Eh … wait … what? Seems during his performance he was offering the opportunity to paint his piano. Interesting. Anyone in attendance would be encouraged...
by Greg Norton | Brand Strategy, Lead Generation
What a great time to be in the field of brand management. From the beginning of commerce we’ve always known that if a product or service is not relevant to the value or demand of the audience, it will never get off the ground. In this age of consumer empowerment, for...
by Beverly Murray | Health, Well-Being and Social Responsibility
When brands aren’t true to their name, consumers suffer. Everyday, women ask more from our cosmetics. But, are we asking the right questions for our health? To better understand the emerging opportunities in cosmetic brands — women’s expectations and the...
