by Susan Nettles | Brand Strategy
In the land of brand culture – silver bullet, magic potion and one-size-fits-all does not live here. Internal communication strategies are as individual as the individuals. However, here are some best practices to consider. If these are missing from the big picture it...
by Susan Nettles | Brand Strategy, Culture
When a brand delivers a remarkable experience that leaves you wanting more, we call that a THIRST® moment. In the world of creating brand experiences, there are people just doing their job – and then there are the THIRST makers – a backbone of people who infuse their...
by Susan Nettles | Lead Generation
Successful companies realize how much customer loyalty affects their bottom line. To stay on top, you can’t have great customer service anymore – you have to stand out. Weekly at R+M, we discuss what we call THIRST®. When a brand delivers a remarkable experience that...
