by Beverly Murray | Culture, Health, Well-Being and Social Responsibility
We’ve officially submitted our B Corp recertification (flashback to five years ago) – which is another way of saying that we’ve been deep in the world of a 176-question B Impact Assessment that prompts us to stop and reflect on the impact we have on our society...
by Beverly Murray | Brand Strategy
Leading marketers are creating a brand experience to meet their customers where they are … and that’s in the driver’s seat. You hear it and may even say it, “make an emotional connection.” But have you evolved, truly evolved, what you and your team are doing to...
by Beverly Murray | Lead Generation
Creating volumes of topical content is not enough to acquire new customers. Understanding your customers’ buy cycle and creating relevant content to influence your customer’s purchasing criteria … now you have my attention. As a marketer with a few gray hairs, I’ve...
by Beverly Murray | Brand Strategy
How to More Effectively Connect with Your Audience As a marketer, the most important thing you must understand is your customer. You can purchase the latest and greatest technology. You can adopt the latest and greatest channel. You can integrate the latest and...
by Beverly Murray | Brand Strategy
If you haven’t read Susan Nettle’s blog on the importance of developing your brand’s unique value proposition (UVP), you should start there. I’m going to build on her UVP foundation and talk about how that guides Brand Direction, which is the phase when we concept...
