When should you refresh (i.e., refine) vs. rebrand (i.e., reimagine) your brand? That’s the question the local News & Observer recently tapped R+M CEO Beverly Murray to answer.
In the April 6 issue of Shop Talk, a resource to advise entrepreneurs and business owners, Beverly provided insight into what makes a brand a brand, who owns that brand (hint – it’s not the company, it’s the customer) and when a brand refresh vs. total rebranding would be of value.
Check out Bev’s full column in the News & Observer.
Interested in having a discussion about whether your current brand is still relevant? Give us a call at 919-677-9555 or email Beverly@rmagency.com.