Brand RefreshWhen should you refresh (i.e., refine) vs. rebrand (i.e., reimagine) your brand? That’s the question the local News & Observer recently tapped R+M CEO Beverly Murray to answer.

In the April 6 issue of Shop Talk, a resource to advise entrepreneurs and business owners, Beverly provided insight into what makes a brand a brand, who owns that brand (hint – it’s not the company, it’s the customer) and when a brand refresh vs. total rebranding would be of value.

Check out Bev’s full column in the News & Observer.

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