Cary, NC — June 19, 2013 – R+M, a pet-friendly branding agency focused on health, well-being and social responsibility, was recognized by Purina as a Top 5 Finalist in their national Pets at Work contest.
Purina’s nationwide contest is part of the movement that promotes the positive effect pets have in the workplace, like trust between coworkers, which increases collaboration, as well as morale and productivity. Over the five-month selection process, Purina poured through hundreds of applications looking for companies who were truly dedicated to a pets at work program and could convey the important role it plays in their workdays.
R+M has always encouraged employees to bring pets to work since the agency’s beginning more than 20 years ago.
Susan Nettles, vice president of brand culture, explains, “The moment we realized having pets at work had the ability to uncover a human’s emotional qualities, we were hooked. Over the years we’ve worked hard to provide a healthy and happy culture for our team and our pets have played a major roll in that success.”
The R+M team has felt the positive impact pets have on their workday. Everyone has their stories, but this summarizes the overall mood pets bring, “When you walk in the door thinking about the traffic you were just stuck in or the busy day ahead, you can’t help but smile when a happy puppy greets you.”
The agency also encourages their clients to bring their pets in for play dates, which make for much more enjoyable meetings.
R+M creates experiences that get people talking about brands that positively impact our health, well-being and social responsibility. The agency’s whole-brand approach leverages traditional tactics alongside unconventional approaches that connect clients with their customers. Though the agency has garnered its share of local and national recognition, it’s most proud of the fact that 80% of its growth comes from referrals. It’s the result of client partnerships built on trust, going above and beyond, delivering, debating and respect. R+M is proud to be Referral Grown. Get activated at rmagency.com.
For over 80 years, we’ve been guided by the belief that pets and people are better together. At Purina, the reason we’re so invested in the quality of our food is because we love pets as much as you do. You’ll find pets in our homes, and even sitting by our feet as we work in our offices. Our passion for pets goes beyond pushing pet nutrition forward, and into forging partnerships in the pet welfare world and raising awareness of what pets truly need. After all, we’ve seen firsthand how powerful the bond with a pet can be, and the many unique ways that pets can strengthen our families and bring our communities closer.
Primary Contact: R+M: Susan M. Nettles, Vice President of Brand Culture
Office: 919-677-9555, ext. 11