Cary, N.C. – October 27, 2011Celebrating their 125th year as a pillar in the scientific and engineering research community, Sigma Xi isn’t just looking back; they are moving forward.

In June of 2011 R+M was selected as an agency partner of Sigma Xi to help re-energize the organizational brand.

“We were impressed by R+M’s ability to assess the changes in our environment from moment one. They provided key strategic insight and recommendations that will be indispensable going forward,” shared Jerry Baker, Executive Director at Sigma Xi.

R+M’s engagement began with not only gathering a thoughtful understanding of the organization’s history, but most importantly a targeted analysis of programs, benefits and communications through the eyes of an evolving membership. Additionally, R+M penned a phased plan of attack to address present membership shortfalls and long-term brand value.

“Change is never easy to chew, but Sigma Xi is taking it one bite at a time. Their advantage is that they’re starting at the heart of the matter — what matters to their membership. With an informed strategic plan, our collaborative team is now in a strong position to phase in the changes necessary to make the connections required,” observed Susan M. Nettles, director of brand culture at R+M.

About R+M
R+M creates experiences that get people talking about brands that positively impact our health, well-being and social responsibility. The agency’s whole-brand approach leverages traditional tactics alongside unconventional approaches that connect our clients with their customers. Though the agency has garnered its share of local and national recognition, it’s most proud of its passion for hunger relief and prevention, encouraging kids to be active and getting client high fives for making marketing budgets act twice their size. Get activated at

About Sigma Xi, The Scientific Research Society
Founded in 1886, Sigma Xi is the international honor society of research scientists and engineers, with more than 200 Nobel Prize winners in its historical membership. In addition to publishing American Scientist magazine, the non-profit Society awards hundreds of grants annually to student researchers and sponsors a variety of programs that support science and engineering.

Primary ContactSusan M. Nettles, R+M
Office: 919-677-9555, ext. 16