Cary, N.C. – November 2, 2010 – R+M announced today the successful rebranding launch of L&M, a fully integrated, year-round supplier of fresh produce. That means if you’ve bought fresh fruits and vegetables over the last 46 years, L&M may have been behind some of that goodness.
The rebranding launch kicked off internally earlier this month and was officially made public on October 15 at their industry’s most significant expo, PMA’s Fresh Summit 2010 in Orlando, FL.
Susan McDonnell, director of brand culture at R+M who led the L&M brand-transformation team, shares, “What a dedicated group of people. The leadership team was extremely effective in including the entire organization in the brand transition process. As a result, everyone has fully embraced the heart of their new brand and they’re engaged to work with greater commitment towards delivering their brand value.”
John Oxford, president & CEO of L&M shares, “I speak for the entire company when I say that we are all excited about our new brand. It conveys our dedication to farming, our connection to our customers, and our expertise throughout the supply chain.” He continues, “It’s more than what we wanted, it’s exactly what our customers needed.”
“The work we do at R+M with respect to brand transitioning is far and away some of the most satisfying. Inevitably it requires a full immersion in our client’s operational processes, a deciphering of the industry landscape and an alignment with the values and buying behavior of their customers. From the beginning, L&M was committed to doing things right the first time. We believe they succeeded, which makes all of us at R+M proud of our partnership,” says Greg Norton, executive vice president at R+M.
R+M creates experiences that get people talking about brands that positively impact our health, well-being and social responsibility. The agency’s whole-brand approach leverages traditional tactics alongside unconventional approaches that connect our clients with their customers. Though the agency has garnered its share of local and national recognition, it’s most proud of its passion for hunger relief and prevention, encouraging kids to be active and getting client high fives for making marketing budgets act twice their size. Get activated at rmagency.com.
L&M is a fully integrated, year-round supplier of fresh produce, focusing on four core categories: apples, pears and cherries; limes, mangoes and Texas grown; potatoes and onions; and vegetables. Over 46 years in the industry, L&M has been grounded in helping their customers succeed by giving them control throughout the supply chain – farming, packing, logistics and sales. Getting the right product to the right person at the right time is what drives every member of the L&M team, every day. Get well grounded at www.lmcompanies.com.