Cary, N.C. – March 23, 2010 – R+M, a brand experience agency, announced today the launch and rebranding of Kerr Health, a subsidiary of the nationally known and recognized Kerr Drug, Inc.
Kerr Health is a leading health care services provider with expertise in specialty pharmacy, long-term care, wellness education and care management. With residency-trained clinical pharmacists and experienced professionals, Kerr Health partners with health care professionals, patients and employers for better health management, care and support.
R+M’s engagement with Kerr Health was focused on introducing the rebranded company into the marketplace, being mindful of the established Kerr Drug brand and the existing divisions that would form the new company. The agency streamlined their brand architecture to simplify internal and external communications. From there, R+M built a solid brand foundation, creating a new logo, usage guidelines, color palette, website and supporting collateral pieces.
Beverly Murray, president, R+M added, “Too many companies get hung up on the marketing quagmire of B2B and B2C, not really understanding the value of emotional connectivity. Kerr Health gets it. Whether between pharmacist and patient, Kerr Health and physician, it’s about P2P. Working with their leadership team, we have already accomplished the heavy lifting of positioning, messaging and brand hierarchy. Our next steps will be to build upon that foundation and momentum.”
R+M creates experiences that get people talking about brands that positively impact our health, well-being and social responsibility. The agency’s whole-brand approach leverages traditional tactics alongside unconventional approaches that connect our clients with their customers. Though the agency has garnered its share of local and national recognition, it’s most proud of its passion for hunger relief and prevention, encouraging kids to be active and getting client high fives for making marketing budgets act twice their size. Get activated at rmagency.com.
About Kerr Health (now owned by Walgreens)
Kerr Health is a leading regional health care services provider focused on delivering exceptional value and clinical leadership through its three primary service lines: Specialty Pharmacy, Outsourced Pharmacy/Long-Term Care Pharmacy Services and Care Management. Kerr Health synergistically unites Kerr Health Care Services and KDI Health Solutions, two subsidiaries of Kerr Drug, Inc., one of the nation’s leading and most respected names in the chain-drug industry. Kerr Health provides a broad and customizable offering of value-driven products and services to medical practices, patients, employer groups, long-term care facilities and municipalities.