Cary, N.C. – January 18, 2011 – Normally you need a sixth sense, super-human strength and a cape to save a life – but not if you work for R+M.

As a part of R+M’s focus on health, well-being and social responsibility, their team partnered with the American Red Cross to host a blood drive on December 20, 2010.

With support from their staff, clients, family and friends, as well a local business participation including The Great Harvest Bread Company in Cary, R+M collected 55 units of blood. That amount has a life-saving potential that would make even Superman proud.

“Hosting this blood drive was one of the most rewarding events I’ve coordinated to date,” says Susan McDonnell, managing director at R+M who led the drive. She continued, “Most days at R+M are fulfilling, but a day that ends with the Red Cross telling you that your team’s efforts could save 165 lives is going to be a tough one to beat.”

Beverly Murray, president of R+M added “I’m most excited about the fact that almost half of our donors were ‘first timers.’ Our goal, in everything we do, is to create brand experiences that result in positive momentum. Success could be measured in pints today, but our true measure will come in the gifts yet given by those we inspired to try. That’s success.”

“Many area patients have received life-saving blood because of R+M’s concern for our community. We are so grateful to them for sponsoring such a successful blood drive during a critical time of year for blood donations. We hope this is the beginning of many drives to come,” stated Ray Richardson, customer service specialist with the American Red Cross.

R+M would like to remind everybody that January is National Blood Donor Month. All it takes is your willingness to help someone in need, and a pint of your blood to save a life, no cape required.

About R+M
R+M creates experiences that get people talking about brands that positively impact our health, well-being and social responsibility. The agency’s whole-brand approach leverages traditional tactics alongside unconventional approaches that connect our clients with their customers. Though the agency has garnered its share of local and national recognition, it’s most proud of its passion for hunger relief and prevention, encouraging kids to be active and getting client high fives for making marketing budgets act twice their size. Get activated at

About the American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation’s blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit or join our blog at

Primary Contact: Susan McDonnell, R+M,
919-677-9555, ext. 16