Brand-experience agency hosted AIGA Studio Open House in someone else’s house.
Cary, N.C. – March 22, 2011 – For one night only, R+M moved its agency to Artspace in downtown Raleigh, North Carolina.
R+M, a Cary brand-experience agency, wanted to make it easy for attendees of the design and advertising event to come and get a taste of R+M. So they packed up their work, their culture and their snacks and brought it all to Artspace for the AIGA Studio Open House, held on March 10.
“We love our office, but our people make the R+M brand. And since our office was off the beaten path of the tour, we decided to get on the path.” Stated Greg Norton, executive vice president of R+M. He continued, “There was a steady flow of designers, students and photographers, many of which thanked us for coming downtown. To us that’s a huge success. And a special thanks to Artspace for letting us set-up shop.”
Shawn Gillen, vice president, creative director shares, “We had a large projection setup, thanks to our friends at AV Metro, that we used to highlight our work, environment and culture that set the mood for great conversations, and made us feel right at home. We talked with a lot of talented people, and we look forward to being a part of the area’s continued growth.”
R+M creates experiences that get people talking about brands that positively impact our health, well-being and social responsibility. The agency’s whole-brand approach leverages traditional tactics alongside unconventional approaches that connect our clients with their customers. Though the agency has garnered its share of local and national recognition, it’s most proud of its passion for hunger relief and prevention, encouraging kids to be active and getting client high fives for making marketing budgets act twice their size. Get activated at rmagency.com.
AIGA is the professional association for design, a nonprofit organization dedicated to advancing design as a professional craft, strategic tool and vital cultural force. Founded in 1914, AIGA today serves more than 22,000 members through 66 chapters and 200 student groups across the United States. AIGA stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. Learn more at aiga.org/about.
It is a mark of an inexperienced man not to believe in luck.
Well said. But when it comes to Conrad, we prefer: “Any work that aspires, however humbly, to the condition of art should carry its justification in every line.”