by Susan Nettles | Brand Strategy, Culture
A promise is a promise. Which means whether you make it in your personal life or for your professional organization, keeping promises matters and breaking them leaves a mark. We’re all familiar with the feeling created by a broken promise – it hurts. In the corporate...
by Susan Nettles | Brand Strategy
First, let’s get the semantics out of the way. When we say unique value proposition (UVP), it’s the same as what some refer to as the unique selling proposition (USP) or a unique selling point. In case you didn’t pick up on the similarities, uniqueness is the name of...
by Susan Nettles | Brand Strategy, Lead Generation
When a brand delivers a remarkable experience that leaves you wanting more, we call it a THIRST® moment. As customers, we’re counting on the relationships a company builds with us to last long after the product or service has expired. In the world of creating brand...
by Susan Nettles | Lead Generation
When a brand delivers a remarkable experience that leaves you thirsty for more, we call that a THIRST® moment. Seeing communications through the eyes of the customer is essential when helping our clients create THIRST. It’s our job to be critical, so when a customer...
by Greg Norton | Brand Strategy, Culture
The South African philosophy of “Unbuntu” is a concept that acknowledges a community’s interdependence on one another – for both individual happiness and the betterment of the community as a whole. In that spirit, I’m exploring a “scratching the surface” look at...
