by Susan Nettles | Brand Strategy, Culture
There is an old adage: “If you fail to plan, you plan to fail.” I’m confident most companies experiencing organizational change strategized a grand plan of growth and success (or survival). They took the time to gather big brains to discuss profit/loss, opportunity,...
by Susan Nettles | Brand Strategy, Culture
When a brand delivers a remarkable experience that leaves you wanting more, we call that a THIRST® moment. In the world of creating brand experiences, there are people just doing their job – and then there are the THIRST makers – a backbone of people who infuse their...
by Susan Nettles | Brand Strategy, Lead Generation
When a brand delivers a remarkable experience that leaves you wanting more, we call it a THIRST® moment. As customers, we’re counting on the relationships a company builds with us to last long after the product or service has expired. In the world of creating brand...
by Susan Nettles | Lead Generation
When a brand delivers a remarkable experience that leaves you thirsty for more, we call that a THIRST® moment. Seeing communications through the eyes of the customer is essential when helping our clients create THIRST. It’s our job to be critical, so when a customer...
by Greg Norton | Brand Strategy, Culture
The South African philosophy of “Unbuntu” is a concept that acknowledges a community’s interdependence on one another – for both individual happiness and the betterment of the community as a whole. In that spirit, I’m exploring a “scratching the surface” look at...
