by Susan Nettles | Brand Strategy
In the land of brand culture – silver bullet, magic potion and one-size-fits-all does not live here. Internal communication strategies are as individual as the individuals. However, here are some best practices to consider. If these are missing from the big picture it...
by Susan Nettles | Brand Strategy, Lead Generation
Let’s start this conversation with a whopper of a stat … So why don’t more companies make a focused effort on their referral program? Maybe because companies believe referral programs should build themselves – but that’s far from reality. Consider these pillars...
by Susan Nettles | Culture, Health, Well-Being and Social Responsibility
The fact that there’s a fountain of research studies, surveys and books, on the topic of “making meetings better” says to me that these necessary evils leave much to be desired. Their structure, impact on morale and staff productivity seems to be discussed...
by Susan Nettles | Brand Strategy, Culture
There is an old adage: “If you fail to plan, you plan to fail.” I’m confident most companies experiencing organizational change strategized a grand plan of growth and success (or survival). They took the time to gather big brains to discuss profit/loss, opportunity,...
by Greg Norton | Brand Strategy, Culture
Over the last 24 years I have worked for more than 75 companies, all while being employed by only two. It’s one of the perks of agency life. And it’s provided great value in that I have had the opportunity of experiencing, first hand, organizational best practices, as...
