7 Steps to Employee Brand Alignment

7 Steps to Employee Brand Alignment

In the land of brand culture – silver bullet, magic potion and one-size-fits-all does not live here. Internal communication strategies are as individual as the individuals. However, here are some best practices to consider. If these are missing from the big picture it...
Change, Change Management

Change, Change Management

There is an old adage: “If you fail to plan, you plan to fail.” I’m confident most companies experiencing organizational change strategized a grand plan of growth and success (or survival). They took the time to gather big brains to discuss profit/loss, opportunity,...
Marketing as a Culture Series: Unbuntu

Marketing as a Culture Series: Unbuntu

Over the last 24 years I have worked for more than 75 companies, all while being employed by only two. It’s one of the perks of agency life. And it’s provided great value in that I have had the opportunity of experiencing, first hand, organizational best practices, as...