by Susan Nettles | Brand Strategy
Color series, Part 2: Color Means Business is about defining color characteristics and the emotional qualities of basic color categories. Red demands attention. This color has so much power and depth – we always seem to know what red wants. It grabs your attention and...
by Susan Nettles | Brand Strategy
You stop at red, you go at green, yellow is your warning and the most beautiful sky is always the bluest. Color impacts your world, directs your decisions, affects your heart rate, and changes your mind. Color activates your brain. It engages, informs, and attracts –...
by Susan Nettles | Brand Strategy, Culture
A promise is a promise. Which means whether you make it in your personal life or for your professional organization, keeping promises matters and breaking them leaves a mark. We’re all familiar with the feeling created by a broken promise – it hurts. In the corporate...
by Susan Nettles | Culture
June 26th is a special day for most – it’s national Take Your Dog to Work Day! For us, it’s an exciting day because the rest of the world gets to experience what we do on a daily basis. We love bringing our dogs to work. We love watching our clients ooze sweetness...
by Beverly Murray | Brand Strategy
If you haven’t read Susan Nettle’s blog on the importance of developing your brand’s unique value proposition (UVP), you should start there. I’m going to build on her UVP foundation and talk about how that guides Brand Direction, which is the phase when we concept...
