Primary Contact, R+M: Greg Norton, EVP
Office: 919-677-9555, ext. 23
Primary Contact, Artspace: Mary Poole, Executive Director
Cary, NC — January 16, 2011 – When it comes to discovering, exploring or feeding your inner artist, look no further than the triangle’s hub for creative inspiration, Artspace. Recently, Artspace realized that their website did not embody the creative experience that can be found in their resident studios or gallery exhibits. So, who better to turn to than the partner agency that helped establish their brand personality and set the tone for the promise of the Artspace experience three years ago. Re-enter R+M, a brand development and management agency.
“Artspace has inspired more than two million people to experience the creative process over the past 25 years,” stated Executive Director Mary Poole. “When we engaged R+M three years ago to assist us in clearly articulating our unique value to the community, they got it. They helped us establish the attributes of our brand, determine our position in the marketplace and connect emotionally to the triangle community. When it came to refreshing our presence on the web, we knew we could count on R+M to capture the essence of the Artspace brand and deliver it in a virtual environment. As expected, the result is fantastic.”
The launch of the refreshed website for Artspace comes on the heels of their 10th annual Collectors Gala and 25th Anniversary Celebration, which benefited Artspace exhibitions, educational programming and community outreach to children and adults in difficult circumstances.
“The timing of this work was a perfect opportunity to ensure the community sees Artspace, across every channel, in a manner that is true to their brand and their commitment to inspire creative energy,” stated R+M’s Executive Vice President Greg Norton. “Everyday, we at R+M immerse ourselves in the creative process to address all varieties of challenges for our clients. Continuing our partnership and support of Artspace keeps us tuned-in to the role that creativity plays in the hyper-competitive corporate world. That makes this partnership a true win-win for all involved.”
R+M creates experiences that get people talking about brands that positively impact our health, well-being and social responsibility. The agency’s whole-brand approach leverages traditional tactics alongside unconventional approaches that connect our clients with their customers. Though the agency has garnered its share of local and national recognition, it’s most proud of its passion for hunger relief and prevention, encouraging kids to be active and getting client high fives for making marketing budgets act twice their size. Get activated at rmagency.com.
Artspace is a nonprofit visual art center dedicated to providing arts education and community outreach programs, creating an environment of more than 100 professional artists and presenting nationally acclaimed exhibitions. Located in downtown Raleigh in the historic Sanders Ford building, Artspace has been providing the community with the opportunity to interact with working artists and to participate in hands-on arts education since 1986. For more information about Artspace, exhibitions or membership, get inspired at www.artspacenc.org.