Color Has A Brain – Yours

Color Has A Brain – Yours

You stop at red, you go at green, yellow is your warning and the most beautiful sky is always the bluest. Color impacts your world, directs your decisions, affects your heart rate, and changes your mind. Color activates your brain. It engages, informs, and attracts –...
Time To Give Your Brand Direction

Time To Give Your Brand Direction

If you haven’t read Susan Nettle’s blog on the importance of developing your brand’s unique value proposition (UVP), you should start there. I’m going to build on her UVP foundation and talk about how that guides Brand Direction, which is the phase when we concept...
Change, Change Management

Change, Change Management

There is an old adage: “If you fail to plan, you plan to fail.” I’m confident most companies experiencing organizational change strategized a grand plan of growth and success (or survival). They took the time to gather big brains to discuss profit/loss, opportunity,...
2013 Customer Service Applause

2013 Customer Service Applause

When a brand delivers a remarkable experience that leaves you thirsty for more, we call that a THIRST® moment. Seeing communications through the eyes of the customer is essential when helping our clients create THIRST. It’s our job to be critical, so when a customer...