by Susan Nettles | Brand Strategy
You stop at red, you go at green, yellow is your warning and the most beautiful sky is always the bluest. Color impacts your world, directs your decisions, affects your heart rate, and changes your mind. Color activates your brain. It engages, informs, and attracts –...
by Susan Nettles | Brand Strategy, Lead Generation
Let’s start this conversation with a whopper of a stat … So why don’t more companies make a focused effort on their referral program? Maybe because companies believe referral programs should build themselves – but that’s far from reality. Consider these pillars...
by Beverly Murray | Brand Strategy
If you haven’t read Susan Nettle’s blog on the importance of developing your brand’s unique value proposition (UVP), you should start there. I’m going to build on her UVP foundation and talk about how that guides Brand Direction, which is the phase when we concept...
by Susan Nettles | Brand Strategy, Culture
There is an old adage: “If you fail to plan, you plan to fail.” I’m confident most companies experiencing organizational change strategized a grand plan of growth and success (or survival). They took the time to gather big brains to discuss profit/loss, opportunity,...
by Susan Nettles | Lead Generation
When a brand delivers a remarkable experience that leaves you thirsty for more, we call that a THIRST® moment. Seeing communications through the eyes of the customer is essential when helping our clients create THIRST. It’s our job to be critical, so when a customer...
