by Susan Nettles | Brand Strategy, Lead Generation
When a brand delivers a remarkable experience that leaves you wanting more, we call it a THIRST® moment. As customers, we’re counting on the relationships a company builds with us to last long after the product or service has expired. In the world of creating brand...
by Susan Nettles | Lead Generation
When a brand delivers a remarkable experience that leaves you thirsty for more, we call that a THIRST® moment. Seeing communications through the eyes of the customer is essential when helping our clients create THIRST. It’s our job to be critical, so when a customer...
by Susan Nettles | Lead Generation
Successful companies realize how much customer loyalty affects their bottom line. To stay on top, you can’t have great customer service anymore – you have to stand out. Weekly at R+M, we discuss what we call THIRST®. When a brand delivers a remarkable experience that...
by Greg Norton | Brand Strategy, Lead Generation
What a great time to be in the field of brand management. From the beginning of commerce we’ve always known that if a product or service is not relevant to the value or demand of the audience, it will never get off the ground. In this age of consumer empowerment, for...
by Beverly Murray | Brand Strategy
Strategic planning for marketing takes on a new shape. We live in a society where quick fixes are heralded, listening is a lost art and strategic planning is a luxury. Marketers are caught in a squeeze of expectations and a sea of suggestions. The answer is not...
